A signature file is often the most overlooked form of promotion. It is a method of discretely advertising yourself and your website which is accepted across the Internet. A signature file should be at most seven lines long and roughly 60 characters wide.

Your e-mail sig. file should always be a compelling headline.

More Marketing Tips 

What if I said your name, just loud enough for you to hear? Of course you'd turn around! Why? Because I just said something that was important to you! Something that connected.

Your Opening Headline, pure and simple, *IS* that flag. It must open with the same attention-getting power as calling your name on a crowded street.

Oh-oh. Look sharp. Here comes your ideal prospect now, hitting your ad. Look at her... She doesn't automatically stop to read... she scans, looking for "relevance" clues. She quickly breezes your Opening Headline -- if it does not click, her mouse does!...

CLICK! G'bye!