copywriting

Dave Vallieres Copywriting Videos
Submitted by admin on 18 June, 2008 - 21:14Do you have a list now? But... are you making sales?
In these video sessions you'll learn:
*How to pull people into your emails with a simple question!
*How to build a 'curiosity factor' into your email message so people keep reading! (very important)
*Why it's more effective to use specifics instead of generality and how to do it with step-by-step examples!
*How to close your email message so people will buy immediately!

Lesson 24: 5 day course.
Submitted by admin on 8 June, 2008 - 01:03So how do you design your free course?
Designing Your Free Course
When designing your free course, follow these 2 rules:
Rule 1: Give Away Just Enough to Create Desire
The first thing you need to do is decide what bits of information you're going to give away. You want to give away just enough to entice the reader to purchase your full product. Try to craft your free offer so that it allows you to email the subscriber with free information at least 7 times.

Lesson 18: Good Copywriting
Submitted by admin on 8 June, 2008 - 00:56Good Copywriting
A well conceived piece of online copy will almost always consist of the following elements:
- the headline
- the sub-headline
- the body copy
- use of testimonials
- the bonus gift
- the guarantee
- the call to action
- the price
- the P.S. line
It's important to use your best material at the beginning and end of your copy.
A good beginning starts with a great headline.


