And so, just when we think that resources are dwindling, we find new resources to achieve the same things.

- John Assaraf "The Secret"

Everything is made up of the exact same thing, whether it's your hand, whether it's the ocean, or whether it's a star.

- John Assaraf "The Secret"

We're all connected. We just don't see it. There isn't an out there and an in here. Everything in the universe is connected. It is just one energy field.

- John Assaraf "The Secret"

From the age of thirteen to eighteen I was involved in street gangs.

- John Assaraf "The Secret"

We can have whatever it is that we choose. I don't care how big it is.

- John Assaraf "The Secret"

The simplest way for me to look at the law of attraction is if I think of myself as a magnet, and I know that a magnet will attract to it.

- John Assaraf "The Secret"

Our job as humans is to hold onto the thoughts of what we want, make it absolutely clear in our minds what we want, and from that we start to invoke one of the greatest laws in the universe, and that's the law of attraction.

You become what you think about most but you also attract what you think about most.

- John Assaraf "The Secret"

What most people don't understand is a thought has a frequency. Every thought has a frequency. We can measure a thought.
And so if you're thinking that thought over and over and over again, or if you're imagining in your mind, having that brand new car, having the money that you need, building that company, finding your soul mate. If you're imagining what that looks like, you're emitting that frequency on a consistent basis.

- John Assaraf "The Secret"

Here's the problem.
Most people are thinking about what they don't want, and they're wondering why it shows up over and over and over again.

- John Assaraf "The Secret"

You know, knowing the law of attraction, I wanted to put it to use and to see if it was, you know, what would happen. And in 1995 I started to create something called a Vision Board, where I take something that I want to achieve or something that I want to attract, like a car or a watch or the soul mate of my dreams.
And I put a picture of what I wanted up on this board called the Vision Board. And every day I would sit in my office and I would look up at this board and I would start to visualize. I would really get into the state of having already acquired it.
I was getting ready to move, as we put all the furniture, all the boxes, put into storage, and I made three different moves over a period of five years. And then I ended up in California and bought this house, renovated it for a year, and then had all the stuff brought from my former home five years earlier.
One morning, about seven thirty in the morning, my son comes into my office, and one of the boxes that was sealed for five years was right at the door step. And my son came in and he was sitting on the box banging away at the box, and I said, 'Sweetheart will you please stop, I'm doing some work here.'

'What's in the boxes Daddy?'

And I said, 'Well honey, those are my Vision Boards.'

'What's a Vision Board?' I said, 'Well, it's where I put all my goals up. I cut them out and I put all my goals up as something that I want to achieve in my life.'

And of course at five and a half years old he didn't understand, and so I said, 'Sweetie let me, let me just show you, that'll be the easiest way to do it.' And so I cut the box open, and when I pulled up the Vision Boards there was a picture on there of a home that I was visualizing five years earlier.

And what was shocking to me was we were living in that house. Not a house like it. I had bought my dream home, renovated it, and didn't even know it. But I looked at that house and I started to cry, because I was just blown away.

'Why you crying?'

'Honey, I finally understand how the law of attraction works.' I finally understand the power of visualization. I finally understand everything that I've read, everything that I've worked with. My whole life, the way I've built companies. It worked for my home as well, and I bought our dream home and didn't even know it.'

- John Assaraf "The Secret"